Interactive Strategy, Design, and Development

The Lee Narrative

Client: Lee University
Project Date: 6/5/2012
Project Timeline: 4 months

Being consistently ranked in the 'Top Tier' in the South by U.S. News & World Report, the Tennessee-based Christian liberal arts school Lee University has emerged as a Southeastern leader in higher education. When faced with the need, Lee turned to L2D for help in both strategizing and designing their new website and bringing consistent messaging to their burgeoning online-education program.

In preparation for its Centennial anniversary Lee University retained to L2D to assist with a wide range of web or on-campus based interactive projects and traditional marketing efforts. Among others items, L2D has undertaken the role of working directly with staff from Lee University to strategize and redesign, design, model, and develop an interactive campus map / tour, and produce various traditional marketing elements for both the traditional and Adult-focused programs.

Website Design

Overview / Notes

Lee needed a way to tell their story as well as the story of their students and faculty. We reconstructed the homepage and interior pages to display large imagery conveying the feeling of life on campus while focusing the copy on the individuals that make up Lee University.

We worked closely with the internal staff to integrate thousands of pages of content into a responsive template optimized for viewing on any device.

Since visitors primarily consist of potential students, parents, and alumni we needed to tailor content to those audiences. As a part of the process we analyzed which sections of the site those demographics visited and adapted each to engage those viewers.


Unity Integration

Conceptual Map Interaction

3D Campus Map


L2D created a full 3D structure that is both topographically and architecturally accurate. All of the buildings are modeled and textured to reflect their counterparts on the Lee campus.

The renders contain a high level of detail meant to ensure an accurate portrayal of the architectural timelessness of campus from all distances.

The 3D we created in Cinema 4D allows us to model new buildings for future expansion, construct a multi-angle digital campus map that will be integrated into their website, and allow for integration into the Unity interactive engine for testing.

Print Work

University Program Pamphlets

Jayson Vanhook
Vice President for Information Systems

Lee University was looking for a long-term strategic partner that could help us develop and maintain a web presence indicative of the quality and reputation of our growing institution. Level 2 Design stepped up to this challenge and has become an integral part of our web development strategy. We have been able to leverage Level2D’s exceptional design and development capabilities to meet strategic goals for our web presence, and we will continue to work with them as trusted partners.

Nate Tucker
Director of Information Technology Systems

Level 2 Design is a great strategic partner for Lee University. They have provided graphic design services, web development services as well as many other miscellaneous services. We have relied on their knowledge to help us take our web presence to the next level. Besides the services that they provide, both Nate Johnson and Christopher Johnston are great partners to have for furthering our initiatives.