Lee needed a way to tell their story as well as the story of their students and faculty. We reconstructed the homepage and interior pages to display large imagery conveying the feeling of life on campus while focusing the copy on the individuals that make up Lee University.
We worked closely with the internal staff to integrate thousands of pages of content into a responsive template optimized for viewing on any device.
Since visitors primarily consist of potential students, parents, and alumni we needed to tailor content to those audiences. As a part of the process we analyzed which sections of the site those demographics visited and adapted each to engage those viewers.