The American Bicycle Group (ABG) has a long history of firsts in the worlds of cycling and triathlon. ABG’s company Quintana Roo engineered everything from the first triathlon wetsuit to the first modern triathlon bikes. Their other company, Litespeed, led technology innovation for lighter, faster bicycles by being the authority on titanium bikes before any of their competitors began working with the alloy. In fact, they were such clear leaders in the titanium fabrication industry that they were later contracted by NASA to assist in the development of the Mars Land Rover.
Because ABG needed a web partner that could reflect the quality and innovation found in each of the bikes they build, they asked L2D to design and develop two distinct websites integrating technology befitting their level of ingenuity. Our response was to fundamentally transform their web user experience through an in-depth analysis of theirs and their competitors existing brands — leading to a refocusing on the lifestyle and needs of a Quintana Roo and Litespeed cyclist.